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Online education is experiencing a huge growth spurt. The number of students taking online classes increased 24 percent in the past year—and this growth is only expected to continue. Don’t let this lucrative opportunity pass you by. Take your teaching global by offering courses online. Learn everything you need to know to set up a successful online education business: • Find financing, write a business plan, choose a business structure and learn other business basics • Develop exciting courses in the four most popular areas—IT, health care, education and business—as well as niche markets • Promote your business and attract students through online newsletters, search engine optimization and other innovative techniques • Design a user-friendly website and provide high-quality tech support • Train instructors in this new education medium, or teach courses yourself • And more! Real-life stories from successful entrepreneurs show you exactly what you need to do to set up and run a profitable business. Now’s the perfect time to get started with an online education business—and with this book, you’re well on your way to success.
- Sales Rank: #1128409 in Books
- Published on: 2007-09-01
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x .42" w x 6.80" l, .69 pounds
- Binding: Paperback
- 178 pages
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Most helpful customer reviews
28 of 33 people found the following review helpful.
A wonderful book for infopreneurs who want to sell distance learning programs.
By Jeff Lippincott
I loved this book. I really liked it a lot! I'm in the process of putting together a virtual business that will provide a distance learning program, some publications, and a coaching service. Having this book to read was wonderful because it discusses the ins and outs of putting together an online education business, which is what distance learning programs are.
There are a number of books available today regarding infopreneurship and being an infopreneur. Creating articles, booklets, books, and reducing them to PDF files is the simplest way to be an infopreneur. But putting together teaching programs and providing the PDF files coupled with back and forth interaction through email and/or telephone is a bit more involved. It's still infopreneurship, but it is also distance learning or an online education business. This book explains what online education is about. And it gives you lots of resources and things to think about if you decide to take the plunge and start your own online education business. It has 14 chapters and two lists of resources in its appendix:
1. Learning for a Better Life
2. Entering the Online Learning Market
3. Start-up strategies
4. Online education goes to school
5. Tuning up knowledge workers
6. Lifelong online learning
7. Course planning and offerings
8. Solid foundations for virtual firms
9. Putting your money down
10. Content and delivery
11. It's all about the software
12. Finding the financing
13. Spreading the word
14. Failure and success
A1. Online education resources
A2. Glossary
I was disappointed with Chapter 8 that discussed Choice of Entity (COE) issues and Business Plans. The COE material was VERY poor, and even wrong at times. LLCs don't dissolve just because an owner dies. The author simply did not know what he was talking about. Consider getting a copy of "Structuring Your Business" (ISBN: 1593371772) to get good information about COE. I've posted a book review for that book on Amazon, too. I think there should have been a full chapter devoted to business plans in this book. But there wasn't. Consider getting a copy of "Business Models Made Easy" (ISBN: 1599180413). I've posted a book review for that book on Amazon, too.
If you are wanting to build and run an online education business like me, then definitely get a copy of "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602). I've posted a book review for that book on Amazon, too. Three other books I highly recommend you read to supplement Mr. Mintzer's book are: "Mastering Online Marketing" (ISBN: 1599181517), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). This last book is not currently being sold on Amazon. Google "websavvywriter" to find the author's site and you can buy it from her directly.
What I liked the most about this book was the number and quality of URLs provided of real life distance learning Web sites. They can be found in the body of the book and in the appendix (A1). The Glossary was a disappointment. Also, I found the expenses listed in starting and running an online education business to be high. In fact, very high! If you do the research necessary to write a sound 25-35 page business plan, then you will realize how off the mark the expenses listed in this book really are. It is possible to start such a business for next to nothing except for your time in creating your business plan and your product(s). 5 stars!
23 of 27 people found the following review helpful.
Can't Write
By Conniefi
The first redundant paragraph demonstrated this person can't write. I read to page 3 and it was filled with the same information. I have never sent a book back to any dealer. I was shocked at the poor writing. This needed to be heavily edited then it may have been a good book. I was getting this book for myself and my friend ... we are both online teachers. I sent both back.
22 of 26 people found the following review helpful.
Poorly written
By Cool Breeze
It appears that the publishers took chapters from other books and simply built this book. There is very little content devoted to the business of online education. Much of what the book spoke of was about naming, forming, funding and promoting any online business. This book was poorly researched.
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